Building Better Affiliate Campaigns Around Approved Installs
An installation campaign begins with a simple question: why would the intended audience want the product being promoted? That answer gives publishers a foundation for selecting offers, explaining their value and asse
Turning a Product Idea into a Factory Brief Through Smarter Industrial Design
A product idea becomes considerably more demanding once somebody needs to manufacture it. A distinctive shape must accommodate the components housed inside it. A handle designed for comfort must also
From Product Idea to Factory Brief: Making Better Industrial Design Decisions
Turning a product idea into something that can be manufactured introduces a much wider range of challenges. A distinctive shape must accommodate the components housed inside it. A handle designed for
From First Play to Repeat Viewing: Planning a Branded OTT Service That Works for Its Audience
Streaming services are frequently evaluated by their content catalogues
From Initial Playback to Returning Viewers: Developing a Branded OTT Service Around Audience Needs
The content catalogue is often the first measure of a streaming se